The Toms Shoes story began in 2006 when founder Blake Mycoskie was traveling in Argentina. There he noticed many children living in poverty whose families could not afford shoes, something most of us take for granted. That’s when he came up with the idea to start Toms Shoes. Toms which stands for ‘shoes for tomorrow’, has a unique business model. For every pair sold Toms will give a pair to a child in need.
‘One for One’
In September 2010 Toms hit a milestone by giving away their one millionth pair of shoes.
Simply wearing a pair of shoes prevents numerous infectious diseases, ringworm or soil transmitted diseases like podoconiosis. Many children in developing countries don’t attend school because they don’t have shoes, often a required part of school uniforms.
With the ‘One for One’ model Toms Shoes aims to be part of the solution to some of these issues. To make this happen they work with various NGO’s, the largest being World Vision. These experts handle the distribution on the ground and can identify the greatest areas of need. Toms is currently giving shoes in 34 countries.
A Better Tomorrow:
A village of healthy and educated children will have a better chance of improving the future of their entire community.
In order get more shoes on kids feet Toms offers a fantastic four season collection of footwear. From the best selling alpargata style Classics to the laces optional Cardones and Botas, there is something for everyone….even Tiny Toms.
Toms events like ‘Style your Sole’ and ‘One day without Shoes’ are great for local retailers and artists while raising awareness of the cause. You’ll find Toms Shoes at a broad range of retailers from skate shops to fashion boutiques. Their great designs and their ‘One for One’ model resonate with many.